Privacy Policy
Last updated: September 4, 2026
This Privacy Policy describes how GFX Marketing Corp., doing business as Alpine Swiss ("Alpine Swiss," "we," "us"), collects, uses, and shares personal information when you visit www.alpineswiss.com (the "Site"), make a purchase, or otherwise interact with us. It also explains the choices and rights you have, including rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA").
Information We Collect
Information you provide. When you place an order, create an account, register a product, request a return, sign up for our newsletter, enter a contest, or contact us, we collect information such as your name, email address, shipping and billing address, phone number, order details, and the content of your messages. Payment card details are collected and processed directly by our payment processors; we do not store full card numbers.
Information collected automatically. When you use the Site we and our service providers automatically collect device and usage information such as IP address, browser and device type, operating system, referring URLs, pages viewed, products viewed or added to cart, and the dates and times of your visits, using cookies, pixels, and similar technologies.
Information from third parties. We may receive information from our e-commerce platform, payment processors, shipping carriers, marketing and analytics providers, and social media platforms when you interact with our content there.
How We Use Information
- To process and fulfill orders, returns, refunds, and warranty claims, and to send order and shipping confirmations.
- To provide customer service and respond to your requests.
- To operate, secure, and improve the Site, including detecting and preventing fraud.
- To send marketing emails and offers if you have subscribed; you can unsubscribe at any time using the link in each email.
- To measure and improve the effectiveness of our advertising.
- To comply with legal obligations and enforce our terms.
Cookies, Analytics, and Advertising
We use cookies and similar technologies to keep your cart, remember preferences, analyze traffic, and show relevant ads. We use analytics and advertising services such as Google Analytics and Google Ads, Meta (Facebook and Instagram), Microsoft Advertising, and Pinterest, which may collect information about your activity on our Site and other sites over time. This activity may be considered "sharing" for cross-context behavioral advertising under California law. You can opt out using the "Your Privacy Choices" link in our footer, by adjusting your browser cookie settings, or through the opt-out tools those companies provide. We honor Global Privacy Control signals where required by law.
How We Share Information
We do not sell your personal information for money. We share personal information with: (a) service providers that help us run our business, including our e-commerce platform (Shopify), payment processors, shipping carriers and fulfillment tools, email and live-chat providers, accessibility tools, and analytics and advertising partners; (b) our marketplace and retail partners only as needed to fulfill orders you place through them; (c) law enforcement or other parties when required by law, to protect our rights, or in connection with a merger, sale, or reorganization of our business. Service providers may use your information only to perform services for us.
Your Privacy Rights
Depending on where you live, you may have the right to: know what personal information we collect, use, and share; access a copy of your information; correct inaccurate information; delete your information; opt out of the sale or sharing of your information for targeted advertising; and not be discriminated against for exercising these rights. California residents may also designate an authorized agent to submit requests on their behalf.
To exercise these rights, email service@alpineswissusa.com with the subject line "Privacy Request," call 516-262-3656, or use the "Your Privacy Choices" link in our footer. We will verify your identity before responding, typically by matching the information you provide against our records, and will respond within the time required by applicable law.
Data Retention and Security
We keep personal information for as long as needed to fulfill the purposes described above, including to maintain order and warranty records, resolve disputes, and meet legal, tax, and accounting requirements. We use reasonable administrative, technical, and physical safeguards to protect your information; no method of transmission or storage is completely secure.
Children
The Site is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.
Third-Party Links
The Site may link to third-party sites such as social media platforms and marketplaces. Their privacy practices are governed by their own policies.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date above shows when it was last revised. Material changes will be posted on this page.
Contact Us
Alpine Swiss / GFX Marketing Corp.
12745 Foothill Blvd, Sylmar, CA 91342
Email: service@alpineswissusa.com
Phone: 516-262-3656